Bringing two solitudes to research projects

‘Two Solitudes’ (a term borrowed from Canadian author Hugh MacLennan’s 1945 award-winning novel) refers to the distinct mindsets, cultures and ways of life that belong to French-Canada and English-Canada. Since 1972, Sylvestre has been exploring and popularizing the cultural nuances that exist between Quebec and the rest of Canada to inspire winning actions in the respective markets.

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We bring our bilingualism to each and every project, but more importantly we’re bicultural (multi-cultural, actually!). Decoding how residents in each market behave, speak and think is essential. Layering in cultural context allows us to honour regional differences and bring our clients optimized strategies.

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Outside of research projects, we also share this expertise in the form of workshops and presentations. Two Solitudes Workshops are a valuable learning module for employees of any business working in the Canadian marketplace.